A growth-driven creative production executive at Ally, a fortune-500 financial services company. Proven record of accelerating brand impact, consumer engagement, and business results through storytelling, innovation, and operational excellence. Expert in building and scaling in-house content operations for cost savings and division transformation. Creative team leader, who delivers strategic solutions aligned with corporate goals. Oversee c–suite video content production, delivering polished internal and external messages. Expert in managing six-figure production budgets, optimizing content to platforms, and fostering collaboration across matrixed environments. Passionate about helping purpose-driven brands forge deeper audience connections through bold, high-impact content and transformative leadership.
Head of Production
2019 – Present
Launched Plum House, Ally’s in-house video and social content agency — saving millions by shifting production from external agencies.
Built and led a high-performing team of eight, including five direct reports, producing 600+ assets across video, social, and broadcast — with 100% client satisfaction.
Produced Ally’s highest-performing social campaign to date: Splurge or Save at Ally Tip Off.
Delivered national livestreams and TV segments, including Good Morning America and CNBC.
Served as SME for Brightcove, leading enterprise video operations, platform integration, and performance analytics.
Led process improvements that cut production timelines from months to 3 days and enhanced reporting and workflow efficiency across three internal studio sites.
Regularly produce executive-facing content for Ally’s CEO and CMO to support enterprise messaging.
Earned consecutive “Exceeds Expectations” performance reviews and multiple “I’m an Ally” awards recognizing leadership and cultural impact.
Senior Vice President (now Director level), Video Center of Excellence
2007 – 2019
Transformed enterprise video operations by standardizing processes across 14 agencies — reducing production spend and elevating brand consistency.
Led creative strategy, cross-functional production oversight, and KPI alignment for enterprise video content.
Directed multimillion-dollar budgets and managed full-cycle production of content including product launches, customer testimonials, internal training, and national ad campaigns.
Drove collaboration across marketing, product, and vendor teams to ensure seamless execution and creative alignment.
Delivered actionable video performance insights and digital engagement analytics to guide future campaign development.
Vice President, Digital Video Strategy & Production
Spearheaded digital video strategy and execution across key marketing campaigns, aligning creative direction with business growth goals and KPIs.
Produced six original MLB-branded videos promoted across paid media and stadium signage — generating 36M+ impressions and 728K+ views.
Led performance marketing efforts across digital platforms, leveraging tools like Brightcove, Coremetrics, DART, and YouTube Analytics to optimize engagement.
Guided cross-functional teams on content development, scripting, and video planning to ensure alignment with evolving digital trends and consumer behavior.
Adopted emerging platforms and production innovations to keep digital content ahead of industry trends.
Assistant Vice President, Digital Marketing of the Mobile Banking App
Led multi-channel digital marketing strategy for the Mobile Banking App across 14 paid, owned, and earned platforms, driving product visibility and customer acquisition.
Directed the development of 1,300+ marketing assets and 140+ landing pages to support integrated campaigns and cross-platform promotion.
Produced a series of app demo videos that increased engagement and downloads by 67%, resulting in a 281% lift in homepage click-through rate.
Oversaw campaign strategy, creative execution, and brand consistency across digital channels in collaboration with internal teams and agency partners.
Applied data-driven targeting and audience insights to guide creative development and maximize campaign performance.
Master of Arts – MA, Creative Business Leadership
Grade: 4.0
SCADamp Certificate, completed a series of 18 professional-development workshops
Lextant “Design Research & Insight Translation” Certification
